YEAR THREE / A SHARED ARIZONA STORY
Arizona,
in season.
A fresh chapter in our partnership. Bringing the people, places, and care behind Arizona-grown leafy greens into everyday view.
Explore our creative directions ↓Our third year together · Campaign creative & production plan
SHARED EVERYWHERE.CONCEPT ILLUSTRATION / NOT CAMPAIGN FOOTAGE
OUR CAMPAIGN DELIVERABLES
One shoot.
Content for both our channels.
A focused production day, storytelling on Welcome to Arizona, and edited content for Arizona Leafy Greens to make its own.
THREE WAYS INTO THE STORY
Choose the lens.
Keep the purpose.
Three creative directions for our next chapter together. Each brings the agreed campaign to life through a different lens.
THE CONTENT, WORKING TOGETHER
One production.
A season of stories.
Our proposed content journey. We’ll finalize production details and dates together.
Five client reels. Five distinct reasons to watch.
A NATURAL MOMENT
Meet the season
as it starts.
Proposed: November 2026
Capture in late October or early November, subject to crop readiness and farm access. Follow the Welcome to Arizona launch with five weeks of client stories.
Arizona LGMA identifies November–April as its winter production season. Official source ↗ · Checked October 18, 2026.
We’ll align the launch with your confirmed seasonal priorities and production calendar.
WHAT WE WANT THE STORY TO DO
Make people curious.
Introduce the Arizona places and people behind their greens.
Track reach, views, and watch time.Give them a reason to share.
Make a local story useful, memorable, and easy to pass along.
Track shares, saves, and comments.Keep the connection going.
Invite viewers to follow @azleafygreens and explore approved resources.
Review results at 7 and 30 days.We’ll align on success measures before production and review performance together after launch.
LET’S SHAPE THE NEXT CHAPTER
A familiar partnership.
A fresh point of view.
Align on a direction, confirm field access and a spokesperson, then lock the production and approval calendar.
Notes stay in this browser. Nothing is sent.
Sources & campaign planning +
Seasonal context: Arizona LGMA’s official overview. Research reviewed October 18, 2026.
The creative treatments are illustrative. Final messaging, featured participants, filming access, usage rights, and the production schedule will be aligned together before filming.